Pollution to Paint

Rebranding Toxic Art

In southern part of Ohio, scattered over thousands of square miles, are innumerable abandoned, improperly sealed, underground coal mines. Rainwater seeps into their caverns and becomes contaminated with toxic levels of heavy metals and acidity. This water then flows out into streams and rivers turning them yellow, orange and red as the metals oxidize when the warts mixes with oxygen.

Process

Personas

Fonts

Colors

New Logo

We picked 27miles because the Sunday creek is 27miles long and the acid levels need to be in-between 2 and 7.

Final Product

27Miles.com